ASH Salon + Extensions and ASH Luxury Hair were born from the vision of founder Ashley Gundersen, a stylist, educator, and entrepreneur with a passion for hair, business, and brand building. With 15 years behind the chair, Ashley set out to create a high-end salon experience rooted in elevated service, effortless beauty, and a standard of excellence that goes far beyond the industry norm.

What began as a dream of owning a beautiful, talent-filled salon quickly grew into something bigger — a commitment to education, innovation, and doing what no one else has done. When Ashley recognized a gap in the hair extension industry, she seized the opportunity to build something extraordinary. Over two years, she meticulously refined quality standards, branding, and operations to develop ASH Luxury Hair, a product line crafted exclusively for hair experts. But the goal was never just great hair — it was to cultivate a community of empowered, creative professionals who share her dedication to growth and artistry.

At ASH, no client is the same — and neither are the services. Rejecting one-size-fits-all formulas, Ashley leads her team with a personalized, modern approach that ensures every guest receives a custom experience designed uniquely for them. Her mission is simple: raise the bar for luxury hair and create a space where both stylists and clients feel inspired, confident, and cared for.